Creating Smarter Malls

Who We Are

Primedia Unlimited Malls

Creating Smarter Malls.

South Africa’s leading mall experts seamlessly connect brands to shoppers, through smart media and shopper marketing solutions with their unmatched bouquet of service offerings, all under one roof.

Primedia Unlimited Malls forward thinking approach focusses around four main areas of shopper marketing, digital solutions, activations and mall media.

With long standing relationships with over 56 malls countrywide, reaching a total of 617, 678, 892 shoppers annually, Primedia Unlimited Malls has the power to connect your brand to the right audience at the right time. In addition, Primedia Unlimited Malls has achieved double digit non-GLA revenue compound growth for mall property owners over the last five years.

Our Vision

Lead in creating unmatched value through smart shopper connections.

Our Purpose

Connect brands to shoppers, through SMART media and shopper marketing solutions.

As leaders in the industry, we provide integrated mall media, shopper marketing, activation and digital solutions in South Africa

Molefi Moloantoa, PUM CEO

We are Shopper Centric. “We understand the consumer journey, what influences their buying decisions and how to assist them through the use of mall media to make the right purchase decision,” states Molefi Moloantoa, CEO.

We are Data Led. Our most effective work comes from our knowledge and ability to provide best thinking based on integration of services and well researched insights.

We Create Smarter Malls.

Our Values
Do the Right Things... Always!

We conduct ourselves and interact with honesty, integrity and transparency.

Open Communication

We build trust through open communication, which promotes dignity, respect and compassion.


We think and act long term in the pursuit of excellence.


As an entrepreneurial organisation, we encourage thinking out of the box and new ways of doing things.


We deliver as promised, take ownership of our mistakes and fix them.


We are a learning organisation that values our people and their diversity, and undertake to do everything we can to help our people grow- as individuals and team members.


We utilise each others skills and capacities as teams and separate divisions to optimise our collective performance.

Common Purpose

We keep reminding ourselves and each other, mentally and verbally, of our common purpose that informs our shared strategy, goals, direction and vision.